Thinking About How “Frozen Foods” Entered the Marketplace… Interesting for All
It was on this day March 6, 1930, in Springfield, Massachusetts, that Marjorie Post, the owner of General Foods introduced twenty-seven frozen food items, including steak, lamb, ham sausage, peas, spinach, cherries, raspberries, fish, and oysters under the name “Birds Eye Frosted Foods: A Little Short of Magic.” Post’s sales pitch was this: “Imagine having …
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