The Van Trump Report

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If America Wants to Win, America Has to Build

I think we are getting dangerously close to having the wrong argument about data centers. Across rural America, communities are beginning to push back against massive AI data-center developments over concerns about farmland, water use, electric rates, traffic, and the possibility that these projects could permanently change local communities. Those are legitimate concerns… I had …

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The Energy Asset Hiding inside the Feedlot

For generations, the economics of a feedlot were relatively straightforward. Buy cattle, buy feed, add weight efficiently, manage risk, and sell finished animals. That basic business is not disappearing, but a project recently broke ground in Broken Bow, Nebraska that suggests the modern feedlot may eventually be worth more than the cattle flowing through it. …

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How The FDA May Be Creating Agriculture’s Next Demand Cycle

I think one of the more interesting things happening in the food business right now is being discussed almost entirely as a regulatory story, when it may ultimately become much more of a capital-allocation story. On August 10, the FDA proposed a major change to the Generally Recognized as Safe, or GRAS, system. Under the …

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How Gen-Z is Rewriting the Rules of Food Marketing… Interesting

Food and beverage companies have spent years chasing reach. Bigger influencers. Bigger followings. Bigger campaigns. But new research suggests the next competitive advantage may come from something much harder to buy: trust. The Summer 2026 MorganMyers Food Pulse shows that social media remains one of the most powerful tools for introducing Gen Z consumers to …

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Thinking More About “Rye” — How a Forgotten Grain Is Finding New Purpose in Modern Agriculture

Rye has long lived in the shadow of bigger US grains. Once a practical staple for farmers working with cold weather and poor soils, rye gradually lost ground to wheat and corn as US agriculture industrialized and consumer tastes shifted. Now, after decades as a niche crop, rye fans are hoping the grain can find …

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Natural Food Colors Could Open a New Lane for Corn Farmers

Food companies are rushing to find natural replacements for food colorings that are being phased out, a task that’s more challenging than it might seem. Researchers at the University of Missouri think a variety of purple corn could be a good substitute for some red dyes that are proving particularly tough to replace. They are …

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