The Van Trump Report

Agriculture

An Aging Population Is a Huge Opportunity for Food Manufacturers

Most grocery stores have an entire aisle dedicated to infants and young children. Packaging of many food brands is designed specifically to appeal to younger generations, while flavors and potential health benefits of food products cater to the 18-34 age group that’s been deemed the “most important” by advertisers and marketers the world over.  In …

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As Agricultural Drones Take Off, Operators Could Face New Regulations

The use of drones in agriculture is gaining ground as more farmers become interested in the cost and time-saving potential of aerial applications. While the U.S. already has comprehensive regulations for drone-based agricultural chemical spraying, enforced by both federal and state agencies, emerging guidelines from the Federal Aviation Administration (FAA) aim to refine that oversight. …

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Rural America’s Population Has Actually Grown a Bit Despite an Aging Population

The population in rural America, aka “nonmetro” areas, continues to make gains, reversing a decade-long period of decline in the 2010s. According to a new analysis from the USDA’s Economic Research Service, the number of people living in nonmetro counties increased by +134,540 (+0.29%) between 2023 and 2024. The recent growth stems entirely from migration, …

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American-Made Drones from “SiFly” Look to Muscle Out China

Silicon Valley-based drone company “SiFly” emerged from stealth earlier this year with impressive claims about its capabilities. Compared to popular models from China drone maker “DJI,” SiFly claims its drones offer up to four times the flight endurance and ten times the operational range, enabling operations that require persistent coverage or long-distance travel without battery …

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Shrinking Plates and Shifting Markets: Agriculture’s Response to the GLP-1 Boom

The rapid rise of GLP-1 medications like Ozempic and Wegovy is triggering seismic shifts across the food and agriculture sectors, upending decades of consumption patterns and forcing producers to rethink everything from crop selection to product formulation. These appetite-suppressing drugs, originally developed for diabetes management, are now used by millions for weight loss, and their …

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New, FREE Digital Tool Provides Satellite Data on Crop Health

Researchers at the University of Kansas have introduced a new, web-based app that provides free satellite monitoring and analysis of vegetation and crop health. The innovative tool, called “Sentinel GreenReport Plus,” provides real-time data not only in Kansas but across the entire nation. The Sentinel GreenReport Plus integrates Google Earth Engine with imagery from the …

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“TerraBlaster” Laser Technology Tests Soil Nutrients in Real-Time

Agtech startup “TerraBlaster” has developed a system that utilizes lasers to perform one of farmers’ least favorite tasks – soil sampling. The core technology uses “Laser-Induced Breakdown Spectroscopy” (LIBS), a method originally developed for NASA’s Mars missions to “blast” soil with laser pulses. By breaking molecules into ions and detecting their spectral “fingerprints,” the system …

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Next Chapter of the LRC: Summer’s Pattern Is Unfolding

As summer takes hold, the atmosphere is revealing its hand, and once again, the Lezak Recurring Cycle is proving that weather is not random chaos, but a well-organized pattern we can decipher. Today, we’ll walk you through how the evolving summer pattern fits into the larger cycling pattern and what it means for your region …

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First Report on Global Animal Health Highlights Spread of Disease Impacting Food Security, Trade

The World Organization for Animal Health (WOAH) has released its first-ever State of the World’s Animal Health report, which assesses disease trends and the use of vaccines and antibiotics in animals. Not surprisingly, the report highlights the devastating impacts of avian influenza and the increasing number of outbreaks among mammals. High pathogenicity avian influenza (HPAI), …

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