After More Than a Century, “Wonder Bread” Remains One of America’s Most Enduring Brands
An interesting story about “Wonder Bread” was on CNBC a while back that talked about how the brand has survived the precipitous decline in white bread popularity. According to the article, in the first half of the 20th century, white bread accounted for as much as 30% of the American diet. But since around 2006, …
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