Month: February 2026

Growing up on a cattle operation in Australia, Sam Rogers spent a lot of evenings waiting for his dad to come home. That ranching rhythm of early starts, late finishes, and constant risk was just “how it’s always been done.” Sam watched it and quietly decided it shouldn’t have to stay that way.Unlike a lot …

How To Think About Building NEW Technology on Your Farm and Ranch Read More »

McKinsey & Company recently released an analysis of publicly traded global agricultural companies that outperform the rest by sustaining performance across agricultural cycles. I thought it was worth sharing in the hopes that the rest of us might glean better business models, decision-making processes, or general insights we might be missing in our day-to-day operations. …

How the Best Ag Companies Differentiate Read More »