The Van Trump Report

A Company Making Fake Meat Taste Like the Real Thing

As chefs always say, fat is flavor. It’s also what gives traditional animal proteins their texture, mouthfeel and cooking behavior. That fact has long held alternative proteins back due to the fact that there are limited fats available today that are both plant-based and offer the same properties as their animal-based counterparts. 

We need to pay attention here… there’s now a deep-tech startup company called “Lypid” re-shaping the future of food. Its PhytoFat™ accurately mimics the texture, mouthfeel, transfer of flavor, and cooking behavior of animal fats using the company’s novel formulation and the microencapsulation method. The company says its formulation and technique produce plant-based fats with juicy animal-like textures and melting behaviors, extended flavor delivery, and a better nutritional profile than other plant-based fats. With no artificial additives, no hydrogenation, and containing zero trans fats, Lypid is looking to offer PhytoFat™ as a healthier alternative to the current plant-based protein market, which relies heavily on palm oil and coconut oil for ingredients.  

You are invited to attend the Webinar today that we are co-hosting, titled, “Unlocking the Key to Making Vegan Meat Taste Like Real Meat.” We are hoping to learn more about Lypid and how their company is working to create a new lipid formulation method that offers animal-like textures and flavors to plant-based meats. The webinar is being held today April 28 at 3:00 pm CST with Jen-Yu Huang, co-founder and CEO of Lypid.  Register HERE to attend the webinar at no cost.

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